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Terms of Use

Effective date: 01.05.2024.
Last updated: 14.12.2025.

These Terms of Use (the “Terms”) govern the rights and obligations related to the use of the ProdajemAuto.rs platform (the “Service”), including the website as well as the Android and iOS mobile applications (together, the “Platform”).

The provider of information society services is the company:
PRODAJEM AUTO DOO, Kralja Aleksandra Obrenovića 41/IV, 11400 Mladenovac, Republic of Serbia, Company Reg. No.: 22055780, Tax ID (PIB): 114684894 (the “Company”).

By accessing and using the Platform, the User confirms that they have read, understood, and accepted these Terms, thereby entering into a legally binding agreement with the Company.

1. DEFINITIONS

For the purposes of these Terms, the following terms shall have the meanings set out below:

User: any person accessing the Platform, including a visitor and a registered user.
Visitor: a person using the Platform without registration and login.
Registered User: a natural person or a legal entity/sole proprietor who has created an account on the Platform.
Account: the user profile of a Registered User.
Listing: an advertising message published on the Platform (text, data, photos, video, etc.).
Content: all texts, photos, videos, comments, ratings, messages, and other materials available on the Platform.
Price List: a page/document containing the Company’s current prices and billing rules, published on the Platform.

2. SERVICE DESCRIPTION AND NATURE OF THE SERVICE

2.1. The Platform is intended for advertising and searching for new and used vehicles and related categories, including but not limited to: passenger and commercial vehicles, motorcycles, agricultural and construction machinery, vessels, bicycles, parts and equipment, as well as content aimed at informing users about automotive topics.

2.2. The Company provides information society services and online advertising services. The Company is not a party to legal transactions between Users, does not mediate the transfer of ownership, does not guarantee the outcome of any purchase/sale, and does not participate in negotiations or the execution of agreements between Users.

2.3. The Platform may contain content published by Users as well as content originating from publicly available sources or collaborations, to the extent permitted. The Company does not guarantee the accuracy or completeness of such information; sole responsibility for the content lies with the person who published it or the source from which it originates, in accordance with applicable laws.

3. APPLICABLE LAWS

The Company’s business operations through the Platform are governed by the applicable laws of the Republic of Serbia, in particular: the Law on Electronic Commerce, the Law on Obligations, the Law on Advertising, the Law on Copyright and Related Rights, the Law on Trademarks, the Law on Personal Data Protection, and other relevant regulations.

4. ACCESS TO THE PLATFORM, FEATURES, AND SERVICE INTEGRITY

4.1. The Platform may allow access to certain content without registration, as well as the use of additional features available only to Registered Users (e.g., posting listings, communication, following, rating, etc.).

4.2. Any use of the Platform or any part thereof contrary to these Terms shall be considered misuse and a breach of the Terms.

4.3. The Company reserves the right to modify or discontinue (temporarily or permanently) any part of the Platform and to introduce/remove features without prior notice, while applying good business practices and in accordance with applicable laws.

4.4. All times, deadlines, and time-related references displayed on the Platform, as well as the time zone and business days, shall be calculated in accordance with the applicable regulations of the Republic of Serbia.

5. USER CATEGORIES

5.1. Visitors may browse publicly available content on the Platform free of charge.

5.2. Registered Users are natural persons or legal entities/sole proprietors who have registered on the Platform under these Terms.

6. REGISTRATION, ACCOUNT, AND SECURITY

6.1. Registration is free of charge and available in accordance with the Platform rules.

6.2. A Registered User who is a natural person must be at least 15 years old.

6.3. Registration of legal entities and sole proprietors is available to duly registered business entities. Registration on the Platform does not constitute registration of an activity nor the acquisition of a status under regulations governing trade; the Company does not guarantee that Registered Users are registered for a particular business activity.

6.4. The User chooses a password and is solely responsible for keeping it confidential and for using the Platform via their access credentials. The User must not use another person’s credentials or share their credentials with third parties.

6.5. The User must notify the Company without delay if they suspect unauthorized use of their account.

7. LOCATION PERMISSION AND LOCATION-BASED SEARCH

7.1. The Platform may offer the User the option to allow access to the device location (the “Location Permission”) in order to improve the user experience, especially for features such as showing nearby listings, sorting by distance, location suggestions, or filtering search results by geographic area.

7.2. Granting Location Permission is voluntary. The User can use the Platform without granting location access; however, certain features (e.g., “nearby”, “distance”, “location-based search”) may then be limited or less accurate.

7.3. Location data is used exclusively to provide location-based search and result display functionality. The Company does not link location to the User’s identity in a manner that would permanently associate the location with the User’s account ID for profiling purposes, nor is location used for any purposes beyond what is necessary for the stated functionality, unless the User expressly requests/consents otherwise or if required by law.

7.4. The User may revoke Location Permission at any time through the device or app settings. Details on data processing are available in the Privacy Policy: https://prodajemauto.rs/politika-privatnosti

8. ADVERTISING AND LISTINGS

8.1. Advertising on the Platform is conducted exclusively online. A User who publishes a listing must clearly identify themselves to the extent necessary to use the advertising service.

8.2. The person who enters/publishes a listing is solely responsible for the content, accuracy, correctness, and legality of the listing. The Company shall not be liable for consequences arising from publishing inaccurate or misleading information.

8.3. The Company reserves the right to refuse publication or remove a listing that is contrary to applicable laws or these Terms, without any obligation to provide prior notice, particularly in cases of violation of advertising laws or third-party rights.

8.4. By transmitting listings, the Company does not mediate the transfer of vehicle ownership. The conclusion of an agreement and transfer of rights are solely within the Users’ responsibility as contracting parties.

9. POSTING AND MANAGING LISTINGS

9.1. Listings are posted via the Platform form. The User must complete all required fields and enter accurate and complete information.

9.2. The Company may request additional information or documentation where justified for the prevention of misuse, protection of users, and integrity of the Platform (e.g., verifying certain claims), to the extent permitted by law and while respecting privacy.

9.3. The Company may limit the number of free listings in accordance with its business policy, applied equally to all Users within the same service category.

10. VIDEO AND MULTIMEDIA TERMS

10.1. If the Platform enables posting video and multimedia content, the User warrants that they hold all necessary rights to publish such content, including rights to music, recordings, photos, brands/trademarks, and rights of any persons shown.

10.2. In the event of a report of infringement of copyright/related rights or other intellectual property rights, the Company may remove the disputed content, restrict the account, and cooperate with competent authorities in accordance with the law.

11. RATINGS, COMMENTS, AND USER CONTENT

11.1. Users may publish comments, ratings, and other forms of content where enabled. Such content must be lawful and accurate to the extent factual claims are made, and must not be offensive, defamatory, misleading, or unlawful.

11.2. The Company reserves the right to remove comments/ratings or other content that violates these Terms or applicable laws, and to limit User functionality.

12. GUIDELINES AND PROHIBITED ACTIVITIES

12.1. It is prohibited to publish content or engage in conduct that includes, but is not limited to:

  • entering content in incorrect sections,

  • incorrect categorization of listings,

  • duplicate listings (identical or substantially similar listings posted multiple times),

  • uploading improper photos (poor quality, contact details added afterward, logos from other websites/companies, “sold” overlays, etc.),

  • listings that include multiple different items/services in one listing contrary to category rules,

  • offensive speech, hate speech, threats, harassment,

  • sexual or violent exploitation content, especially content involving minors,

  • soliciting personal information from minors,

  • spam and mass unsolicited communication,

  • automated use of the system (bots, mass-posting scripts, scraping),

  • attempts to breach security, vulnerability testing, unauthorized access,

  • false representation or impersonation of other persons or companies,

  • sale/transfer of accounts,

  • collecting or storing other Users’ personal data without a lawful basis.

12.2. The Company has the right, but not the obligation, to monitor activity and content, investigate reports of violations, and take legal or technical measures it deems necessary, including restricting or terminating accounts.

13. MESSAGES AND COMMUNICATION BETWEEN USERS

13.1. The Platform may enable Users to exchange messages and communicate within the Service (e.g., sending messages to a seller/advertiser) in order to facilitate contact and arrangements related to listings.

13.2. The User is solely responsible for the content of messages sent through the Platform. It is prohibited to send messages that are unlawful, offensive, threatening, misleading, constitute spam, mass advertising, harassment, or any other form of misuse.

13.3. The Company is not a party to communications between Users and does not guarantee the accuracy of information exchanged in messages, the identity of the counterpart, or the outcome of any arrangements.

13.4. The Company may take measures to prevent misuse, including limiting messaging, temporarily or permanently suspending accounts, and removing content if it determines that a User violates these Terms or applicable laws.

13.5. The User agrees that the Company may, to the extent permitted by law and in accordance with the Privacy Policy, process technical message data (e.g., delivery status, sending time) and perform security checks to protect users and the integrity of the system.

14. COPYRIGHT AND INTELLECTUAL PROPERTY

14.1. All elements of the Platform (Company texts, visual identity, design, databases, source code, etc.) constitute the intellectual property of the Company or its licensors, except for User content or third-party content.

14.2. Unauthorized use of any part of the Platform without the Company’s explicit written permission constitutes an infringement of intellectual property rights and may result in legal action to the fullest extent permitted by law.

14.3. The User retains rights to their own original content; however, by publishing it, the User grants the Company a non-exclusive, royalty-free, transferable (to the extent necessary for Platform operation), worldwide license to host, process, display, format-adapt, distribute, and promote such content for Platform operation, Platform promotion, and educational purposes (e.g., marketing displays of listings), without an obligation to credit the author, unless otherwise agreed or required by law.

15. PRICE LIST, BILLING, AND PAYMENTS

15.1. Certain services on the Platform are paid in accordance with the current Price List published on the Platform. The Price List forms an integral part of these Terms.

15.2. Current listing pricing model (example based on the current display):

  • Private listings: 11.00 RSD / listing / day (for two or more listings)

  • Business up to 50 listings: 12.00 RSD / listing / day

  • Business up to 100 listings: 10.00 RSD / listing / day

  • Business up to 150 listings: 8.00 RSD / listing / day

  • Business over 150 listings: 6.00 RSD / listing / day

Note: All prices include tax. Billing is calculated daily and depends on the number of active listings per day.

15.3. The Company may amend the Price List at any time. Changes apply no earlier than 8 days from publication, unless otherwise required by law or if the change is more favorable to the User.

15.4. If the User purchases a package or service intended to be used over a longer period, rules regarding the application of price changes may be additionally defined in the package terms and/or the Platform’s business policy.

16. REFUNDS, RESERVATIONS, AND COMPLAINTS

16.1. In case of payment by card or other electronic methods, refunds depend on the rules of the bank/payment processor/card schemes. The Company may initiate a refund when conditions are met, but cannot guarantee the time frame in which funds will be credited to the User.

16.2. If the User has not provided the necessary data/documentation to publish a listing, or the listing is not compliant with these Terms, the Company may act in accordance with the rules of the payment system (reservation/refund), to the extent applicable.

16.3. Billing-related complaints and inquiries may be submitted via:

17. PRIVACY, COOKIES, AND CONSENTS

17.1. The Company processes personal data in accordance with applicable laws and the Privacy Policy: https://prodajemauto.rs/politika-privatnosti

17.2. The Platform uses cookies and similar technologies. Cookie consent settings and management are available at: https://prodajemauto.rs/consent

17.3. The User acknowledges that the data they publish in a listing may become publicly available to the extent the User publishes it (e.g., contact details entered in designated fields). The Company is not responsible for further collection/use of such data by third parties when the data is lawfully publicly available.

18. NOTICES AND COMMUNICATION

18.1. The Company may periodically send the User notifications related to Platform operation, account security, listing status, changes to these Terms, news, and other relevant information through common channels (email, SMS, Viber messages, push notifications, etc.), in accordance with applicable laws and User preferences.

19. LIMITATION OF LIABILITY

19.1. Users use the Platform at their own risk. The Company is not liable for the conduct of other Users or third parties, nor for any damages arising from arrangements between Users.

19.2. The Company does not guarantee that listings are accurate, nor that the User will complete a purchase/sale or be contacted.

19.3. The Company is not liable for temporary unavailability, partial or complete malfunction, delays, data processing errors, communication interruptions, or other technical issues, except in cases of intent or gross negligence by the Company.

20. TERMINATION, ACCOUNT DELETION, AND CONSEQUENCES

20.1. The User may stop using the Platform at any time. The Company may enable account deletion through account settings or upon a request submitted to customer support/the ticket system.

20.2. The Company reserves the right, in accordance with these Terms and applicable laws, to temporarily restrict, suspend, or permanently terminate a User’s account, and to remove a listing or other content, especially in cases of:

  • violation of laws or these Terms,

  • suspicion of fraud, misuse, or threats to user security,

  • infringement of third-party rights (e.g., copyright, trademark, privacy),

  • repeated posting of prohibited content or spam.

20.3. In the event of account deletion or listing removal, the User agrees that:

  • the listing may no longer be publicly available,

  • activity history and certain logs may remain recorded in the Company’s systems to the extent and for the duration necessary to meet legal obligations (e.g., accounting, complaints, security, abuse prevention) and in accordance with the Privacy Policy,

  • the Company cannot guarantee that third parties have not previously saved data from the period when the listing and/or contact details were publicly available.

20.4. Account deletion does not affect rights and obligations that arose prior to deletion (e.g., payment obligations for due amounts, handling complaints, complying with orders of competent authorities), nor does it exclude the Company’s right to protect its rights in case of misuse.

20.5. If the User has active paid services at the time they stop using the Platform, any refund rules apply in accordance with the “Refunds, Reservations, and Complaints” section and the rules of payment systems/providers.

21. ACCOUNT SUSPENSION, CONTENT REMOVAL, AND SERVICE INTERRUPTION

21.1. The Company reserves the right to remove content, refuse publication of a listing, restrict features, or suspend/terminate a User account if the User violates the law, these Terms, or jeopardizes the security and integrity of the Platform.

21.2. The User may submit a request for support or dispute resolution through the ticket system or the contact channels listed in section 16.3.

22. DISPUTE RESOLUTION AND JURISDICTION

22.1. These Terms and any disputes arising from the use of the Platform are governed by the applicable laws of the Republic of Serbia.

22.2. The Company and the User will attempt to resolve disputes amicably. If this is not possible, the competent court in the Republic of Serbia shall have subject-matter and territorial jurisdiction according to the Company’s registered seat, unless mandatory rules provide otherwise.

23. AMENDMENTS AND VALIDITY

23.1. The Company may amend or supplement these Terms at any time. Amendments will be published on the Platform, and registered users may be notified at least 8 days before the effective date, unless an urgent change is required for legal compliance or system security.

23.2. Continued use of the Platform after the amendments take effect shall be deemed acceptance of the amended Terms.

24. CONTACT

For questions, support, reporting abuse, complaints, or privacy-related requests:

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